Frantoio Di Montalcino
Packaging and Brand design for Frantoio di Montalcino, extra virgin olive oil.
Services Rendered //
Logo Design
Strategy Guides
Packaging
Design System
Frantoio di Montalcino had a great idea and needed someone to execute it. Team FM came to us for a packaging design, which evolved into brand development.
The mission was to create a new standard for the olive oil industry, and this project marks the beginning of a long and exciting journey for the brand, starting with the "Brunera" Italian olive oil blend.
Case Study
Packaging and Brand design for Frantoio di Montalcino, extra virgin olive oil producer.
Mission
Team FM approached us initially for packaging design, but this collaboration evolved into comprehensive brand development. Our goal was to craft an elegant brand with an intriguing touch of mystery, allowing customers to instantly dive into the exquisite world of Italian-made olive oil.
Outcome
We created packaging design and Brand identity that evokes feelings of pride, tradition, and the artisanal quality of the brand.
Collaborators
Frantoio di Montalcino- feedback
Lali Nisi - Design and project management
Frantoio di Montalcino takes pride in their product, and our goal was to make that pride shine through the visual solution. We began with the packaging. While researching the subject, we developed the concept of the Tree of Life, which became the symbol of the label and set the tone for the entire brand concept. In creative sessions, we infused the logo with personality by incorporating olive branches.
Each new harvest at Frantoio di Montalcino is a celebration, where their skills and passion shine through, infusing their oils. We created a design to capture the essence of this celebration - a blend of tradition, expertise, and passion. It's elegant, passionate, and celebratory, evoking feelings of pride, tradition, and artisanal quality for the brand.
Exploration //
The Target //
The target audience for Frantoio di Montalcino consists of discerning consumers who value authenticity, craftsmanship, and the rich heritage behind premium olive oil. They are food lovers, chefs, and connoisseurs who appreciate elegant, well-crafted products that tell a story of passion and tradition.
Often found in upscale kitchens and specialty food markets, they seek products that elevate everyday cooking into a refined experience. This audience connects emotionally with brands that embody artisanal pride, sustainability, and the timeless beauty of Italian culture.
The Frantoio di Montalcino brand is new to the market, but its elegant and bold design is making a strong statement. We intentionally opted for a simple yet elegant look that distinguishes this product from its competitors. And just after the products was launched to the market it immediately gain numerous recognitions, here is the important one:
Internationally Recognized Among the World's Best Extra Virgin Olive Oils
Gold Award Winner in New York, London, Dubai, Milan, Berlin, Monte Carlo, Japan & more International Olive Oil Competitions
This extraordinary Olive Oil just became a Gold Award Winner in New York World Olive Oil Competition!
https://bestoliveoils.org/brands/brunera