Pizza ToMatto
Branding and Logo design for Pizza ToMatto, classic Italian diner.
Services Rendered //
Logo Design
Brand Identity
Packaging
Design System
Pizza ToMatto is a passion project, and our passion is, indeed, pizza. For the love of this amazing food, we created this fun and playful concept. I hope you enjoy the look of it!
Case Study
Visual identity and packaging for pizzeria “Pizza toMatto”
Mission
The logo has to reflect the Italian Neapolitan style of cooking, using real wood fire and ingredients sourced from Italy. It is important that the logo conveys an Italian perception. We do offer a vegan or gluten-free menu. We do use sourdough and wholemeal dough made from Italian flour.
Stylistic Requirements
To define the color palette, and suggest the general design strategy and direction.
Technical Requirements
Research, manual sketching, brainstorming ideas, delivery of the pdf guide, vector files of Logo, small presentation with short stylistic and color guidelines
Collaborators
Lali Nisi - Design and project management
Some people might complain about the Napoli - it is dirty, “pickpockets” everywhere, list can continue. But then when they discover a real beauty of this city, the people of Napoli with the big heart and their wonderful food - everyone falls in LOVE!! Here I am telling the story of one pizzeria, it might be a bit sloppy and kinda crazy, but you forget all this after the first byte of the Pizza ToMatto.
I played with the words here : Matto means mad in Italian, ( not in a harsh way ) and tomato - rarely someone chooses the pizza without it.
Sometimes we are all “...entirely bonkers. But I’ll tell you a secret. All the best people are.” - Lewis Carroll.
Exploration //
The Target //
Establish Identity: Identity should reflect brand's personality and values. This helps customers quickly understand who you are, what you stand for, and what kind of experience they can expect at Pizza ToMatto.
Create a clean and modern Logo a logo that's easy to remember. When people see it, they should immediately associate it with our pizzeria. A unique, distinctive design can help with this. Our specialty is Neapolitan-style pizza, this might be reflected in the design of our logo. A logo can be a conversation starter. If there is a story or clever design choice behind it, it can make people talk about it, thus adding to your pizzeria's word-of-mouth marketing.
Simple colour palette, that is related to food industry
Brand guidelines and Design elements that will fit the Logo and Brand of Pizza ToMatto.
Pizza ToMatto isn’t just another pizza place. It’s a brand with personality, a story worth sharing, and an identity that leaves a mark long after the last slice is gone.
It’s the spirit of Napoli captured in every bite, lively, unapologetic, and unforgettable. It’s where tradition meets creativity, and where a simple pizza becomes an experience, a conversation starter, and a memory.